DHC lead gen campaign: part 2
After an insightful test campaign, we took it to the next level and beyond with a 290% increase in new leads.
New business leads and website traffic were slowing for Deidre Hayes Conveyancing (DHC).
After the first test campaign, we implemented a new campaign using the top two performing ads.
We also fine tuned audience demographics based on insights gained from Facebook's data.
After testing two ads against each other, we had a clear winner. We spent the same media investment as in the test campaign but we delivered a massive 290% increase in leads.
This also raised awareness of the DHC business significantly which had never advertised its services before.