DHC lead gen campaign: part 2

After an insightful test campaign, we took it to the next level and beyond with a 290% increase in new leads.

​The challenge

New business leads and website traffic were slowing for Deidre Hayes Conveyancing (DHC).

 

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Creative solution

After the first test campaign, we implemented a new campaign using the top two performing ads.

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We also fine tuned audience demographics based on insights gained from Facebook's data.

 

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Results

After testing two ads against each other,  we had a clear winner. We spent the same media investment as in the test campaign but we delivered a massive 290% increase in leads.

 

This also raised awareness of the DHC business significantly which had never advertised its services before.

Lead gen creative ad 1 - the best performer

Lead gen creative ad 2

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