DHC lead gen campaign: part 2

After an insightful test campaign, we took it to the next level and beyond with a 290% increase in new leads.

​The challenge

New business leads and website traffic were slowing for Deidre Hayes Conveyancing (DHC).

 

Creative solution

After the first test campaign, we implemented a new campaign using the top two performing ads.

We also fine tuned audience demographics based on insights gained from Facebook's data.

 

 

Results

After testing two ads against each other,  we had a clear winner. We spent the same media investment as in the test campaign but we delivered a massive 290% increase in leads.

 

This also raised awareness of the DHC business significantly which had never advertised its services before.

Lead gen creative ad 1 - the best performer

Lead gen creative ad 2

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