rhythm on

beach

How do you shake up selling a new apartment property, triple enquiries and generate $7m in just 3 weeks? We asked people to tune into a new rhythm of life.

​Overview

The Sunshine Coast in Queensland is undergoing a $10 Billion transformation and is one of Australia's fastest growing regions. After a successful launch, half of the apartments in the chic boutique development Rhythm on Beach had been sold. Our brief was to drive sales for the remaining half.

 

 

Creative solution

The development team behind Rhythm on Beach isn’t about building buildings. They’re passionate about shaping and evolving the Sunshine Coast community into one that retains its iconic coastal lifestyle but is balanced with modern sophisticated living. So we aligned our direct response creative campaign with their values.

 

We focused on the insight that 'bricks and mortar' might get you part-way to the sale but it's the life you can lead living there that will 'seal the deal'. That's because where we live makes a huge difference not only to our outlook on life but also how we approach and live life.

Using the creative platform of 'Feel a new rhythm', we created a series of themed ads with personalised messages (like future testimonials) from ‘residents’ on how they’re living their life at Rhythm on Beach. Each one highlighted a lifestyle activity that's within walking distance of Rhythm on Beach.

 

The campaign uses TV, print and online ads, along with a stylish new brochure and signage assets to drive leads to a website and sales office. Media response data is being analysed to optimise media spend for a positive ROI.

 

 

Results

In the first 7 days of launching the campaign, enquiries jumped by 50% compared to previous campaigns! And by the end of the 3 week

period apartment sales had gone from 50% to 70% sold. We added of 14 apartment sales, valued at over $7million in revenue during the campaign period.

 

We also tripled lead generation and gave them a conversion rate at 7% - which is 2% above the industry average. 

Rhythm_Morning_262x144_01
Rhythm_Morning_262x144_01

press to zoom
Rhythm_SocialCheers_262x124_01
Rhythm_SocialCheers_262x124_01

press to zoom
Rhythm_Version1_262x188_01
Rhythm_Version1_262x188_01

press to zoom
Rhythm_Morning_262x144_01
Rhythm_Morning_262x144_01

press to zoom
1/7
Rhythm_Brochure_Cover
Rhythm_Brochure_Cover

press to zoom
Rhythm_Brochure_1
Rhythm_Brochure_1

press to zoom
Rhythm_Brochure_19
Rhythm_Brochure_19

press to zoom
Rhythm_Brochure_Cover
Rhythm_Brochure_Cover

press to zoom
1/20
Online Ads
Online Ads

press to zoom
Rhythm_OnlineAds_2
Rhythm_OnlineAds_2

press to zoom
Online Ads
Online Ads

press to zoom
1/2