Telling a story through written or video content is a powerful way to change perceptions, buyer behaviour and generate leads for your sales funnel.
Just because you have a story and post it online, don’t let it sit there. It won’t work in isolation.
You need a plan to push your story out to your audience, whether that be posting it online, promoting the post, adding it to e-newsletters or running a niche paid social campaign to drive traffic to your posting.