We create ideas for everything from email customer comms, direct mail, websites, video content through to integrated direct response campaigns that build your business. 


Every brand, product and service has a story to tell and we help bring it to life.  Why be a wall-flower? We'll convince your audience how great you are for them.


We interrogate data before, during and after campaigns. It's so we have the right insights to plan and direct your campaign to get the maximum ROI for you.


Don't need a full creative campaign? We're happy to consult on projects too. Sometimes you just need to be pointed in the right direction and we'll be glad to lead the way.



we are

Repeat action gives repeat results. Shake things up with data and creativity. Start getting different results.

Fred&Co helps you achieve it. Whether it’s getting a B2C or B2B audience reading, watching, clicking, searching, learning or buying, what Fred&Co does best is delivering advertising and online engagement that delivers responsive action.

What’s our story? We’re a new style of creative digital centric advertising and content agency. We get a kick out of turning data, creativity and digital into results that add real value to our clients. Whether it’s an AdWords campaign, SEO, direct response campaign, written content, online videos or website design, we’ll change the behaviour of your audience to help build your brand and business.

Fred&Co just doesn’t talk-the-talk. With 20 years of experience behind us, our work consistently gets results.

Logic will get you from A to B.

Imagination will get you everywhere.


Albert Einstein



Take a look on what we've recently done - especially our 'Skip town' Mudgee Tourism campaign which won Gold and has three 2017 awards finalists to its name. We’re always working on new campaigns and projects so stay tuned to see what we do next. Don't forget to check-out our pedigree heritage at




Let's Skip Town Together: Mudgee Region Tourism

2017 Tourism NSW Gold Winner for Destination Marketing.
2017 Tourism Australia Bronze Winner for Destination Marketing.
2017 AC&E Finalist Data Analytics & Planning.
2017 Mumbrella MSIX Awards finalist for Best Insight.
2018 Winner Excellence in Innovation Western NSW Business Awards.
2018 Finalist Excellence in Innovation NSW Business Awards.


they said what?

No ego. No palava.


David gave us 100% strategic thinking, creative ideas and production of the 'Let's skip town' Mudgee campaign. Collaborating together was how we achieved the awesome results we did.

—  Charlotte Prouse,

Director, Destination Marketing Store



We’re mighty proud our clients below trusted us with their campaign, brand and business. We’d love to see your name below soon, so let’s chat.





With over 20 years of experience in direct response and digital creative here in Australia and internationally, you’re in good hands to get ideas that make a difference to add real business value. Yes we might be small, but we’re agile. It makes us more responsive. And you deal direct with senior experts. What's more, to bring your campaign to life, we collaborate with the best so you get the best.


david lucas

founder & creative director

David isn't only creating the idea for your strategy, campaign or project. He's also on the tools, writing, directing and managing a talented bunch of people to give you the best possible outcome. He loves what he does and decided it was time to create a business to pump that passion into it. His purpose behind establishing fred&co is to create strategy and creative that delivers added value that you can see. After all, being in business isn't about standing still and saying "'That'll do'.


What's behind the fred&co name? It runs in the family. By co-incidence, David's two grandfathers shared the name Frederick (David's middle name). Both of them also shared a pioneering, innovative and 'can-do' spirit, creating their farms from scratch. So David thought what better way than to carry-on these family values than honoring them in his business' name.

  • LinkedIn - Black Circle

fun pedigree





start a


Hungry for fresh ideas? Let’s chat. We can’t wait to hear from you.

77 Grey Street, South Brisbane

4101, Queensland

mobile 0431 140 844

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