results driven
CREATIVE
BRAND | WEB | ADS
Repeat action gives repeat results. Shake things up with data and creativity. Start getting different results. Fred&Co helps you achieve it. Whether it’s getting a B2C or B2B audience reading, watching, clicking, searching, learning or buying, what Fred&Co does best is delivering advertising and online engagement that delivers responsive action.
Driving responses with difference matters most to us. We get a kick out of turning data, creativity and digital into results that add real value to our clients. Whether it’s an AdWords campaign, SEO, direct response campaign, written content, online videos or website design, we’ll change the behaviour of your audience to help build your brand and business. Fred&Co just doesn’t talk-the-talk. With over 27 years of experience behind us, our work consistently delivers results.
we're your experts in
DIFFERENT
HERE’S WHAT WE SPECIALISE IN TO MAKE YOUR BRAND AND BUSINESS REMARKABLE.
fred brand
BRAND POSITIONING STRATEGY | BRAND STORIES | LOGO IDENTITY | STYLE GUIDES
fred web
UX PLANNING & DESIGN | WEB DESIGN | WEB BUILDS | WEB HOSTING
fred campaigns
CAMPAIGN STRATEGY | CONCEPT DEVELOPMENT | DESIGN | COPYWRITING | CREATIVE PRODUCTION
fred digital
GOOGLE SEM ADWORDS | SOCIAL MEDIA ADVERTISING | SOCIAL MEDIA CONTENT | EMAILS | CRM
fred think
BRAND POSITIONING | STRATEGY DEVELOPMENT | DATA INTERROGATION | CAMPAIGN ANALYSIS
fred stories
CONTENT PLANNING | BLOGS | SOCIAL MEDIA | COPYWRITING | VIDEOS | EMAILS | E-NEWSLETTERS
being different does
WORK
work that attracts
AWARDS
AWARDS
WINNER 2024 Ad Campaign of the Year Mumbrella Travel Marketing Awards – Where Time Does Wonders for Port Macquarie
WINNER 2024 Breakthrough Destination of the Year Mumbrella Travel Marketing Awards – Where Time Does Wonders for Port Macquarie
FINALIST 2024 Best Communication Strategy Tourism – City Nation Place Awards, London UK – Where Time Does Wonders for Port Macquarie
2024 Best Campaign with a Small Budget Mumbrella Travel Marketing Awards Finalist – Pilbara Region
2024 Silver in the NSW Tourism Awards – Tourism Marketing and Campaigns – Whatever it Takes Barrington Coast
2023 Ad Campaign of the Year Mumbrella Travel Marketing Awards Finalist – Life’s an Adventure.
2023 Best Use of Data Mumbrella Travel Marketing Awards Finalist – ComeVisit!
2022 Best Use of Data Mumbrella Travel Marketing Awards Finalist- Venture The Kimberley
2022 Silver Australian Tourism Awards – Tourism Marketing and Campaigns.
2022 Finalist Australian Tourism Awards – Tourism Marketing and Campaigns.
2022 Gold in the NSW Tourism Awards for Tourism Marketing & Campaigns.
2022 Gold in the NSW Tourism Awards for Local Government Award for Tourism.
2022 Mumbrella Tourism Marketing Awards Breakthrough Destination of the Year for Blaze Your Own Trail finalist.
2021 NSW Tourism Awards Silver Winner for Tourism Marketing and Campaigns.
2018 Winner Excellence in Innovation Western NSW Business Awards.
2018 Finalist Excellence in Innovation NSW Business Awards.
2017 Tourism NSW Gold Winner for Destination Marketing.
2017 Tourism Australia Bronze Winner for Destination Marketing.
2017 AC&E Finalist Data Analytics & Planning.
2017 Mumbrella MSIX Awards finalist for Best Insight.
the story behind
FRED
it runs in the family
By co-incidence, David’s two grandfathers shared the name Frederick (David’s middle name). Both of them also shared a pioneering, innovative and ‘can-do’ spirit, creating their farms from scratch. So David thought what better way than to carry-on these family values than honoring them in his business’ name.
the story behind
DAVID
from beef to brands
As owner and founder of Fred&Co, I haven’t taken your typical career path. From farm life to learning to fly to stepping into strategy, research, marketing roles and into adland of being a creative thinker and doer at boutique digital and multi-national agencies. One thing that has always remained constant is my creative mind – hence why I never became a commercial pilot – it’s a right and left brain thing. Could you imagine being on my flight hearing me saying, ‘Welcome to Hobart!’, when the flight was meant to be going to Tamworth?!
creating the best possible outcomes
My purpose behind establishing Fred&Co, in 2017, is to create strategy and creative so brands and businesses become different, remarkable and results driven. After all, being in business isn’t about standing still and saying ‘That’ll do’. It’s 100% about continuous improvement – think – do – learn – grow – repeat.
a thinking different
TEAM
we partner with like-minded thinkers and doers
With over 27 years of experience in direct response and digital creative here in Australia and internationally, you’re in good hands to get ideas that make a difference to add real business value and give results. Yes we’re small but we’re more responsive. And you only deal direct with senior experts. What’s more, to bring your campaign or project to life, we collaborate with the best so you get the best ROI possible.
media partner
destination strategy partner
meet our clients
CLIENTS
experience across diverse
BRANDS
FRED&CO HAS OVER 27 YEARS OF RESULTS USING DATA, CREATIVITY AND DIGITAL EFFECTIVENESS ACROSS BIG AND SMALL BRANDS.
finance & insurance
AMP Capital. SunSuper. St George. Westpac. American Express. RAA Insurance. MBF/Bupa. Medibank. Colonial First State. Yellow Brick Road. CFC Markets. Investec. Veda.
travel & tourism
Qantas. Qantas Frequent Flyer. Qantas Business Rewards. Mudgee Region. Travellex. Air Arabia. British Airways. Cathay Pacific. Adventure World Travel. The Destination Store. Tenterfield Tourism. SkyBuys. Barrington Coast. Wanderlust Australia Coach Tours. Ecotourism Australia. ComeVisit!. Kokoda Caravans. Port Macquarie Region. Life’s an Adventure. Hunter Joint Organisation. Australia’s North West. Moira Council. North of the Murray. Mackay Isaac Tourism. Sunshine Coast Tourism.
telcos & tech
Optus. Telstra Business. nbn. Google Food. Symantec. VMware. Microsoft. Nokia. Cisco. Lenovo. Canon. SyriaTel. AsiaCell. Cybertel. Netregistry. Essential Tech.
food & beverages
McWilliam’s Wines. Sunny Queen Eggs. Cadbury. Mars, Snickers, M&Ms, Galaxy (Chocolates/milk/ice-creams). Mars Health & Nutrition. Pedigree. Whiskas. Masafi Mineral Water & Juices. Lipton Tea. Knoor Food. S26 Baby Milk Formula. Angelo’s Pasta. Wellstead Shrubs. Paddocks&Plates.
other brands
Cancer Council. Uniting Care. KinCare. Zoetis Animal Health. Blackmores. Genea Fertility. Pfizer. Bonds. Weight Watchers. Masters. The Age & Sydney Morning Herald. Financial Review. The Star Casino. CSU Uni. TMR Road Safety. Gillette Razors. Olay. Dove/Lux. Lifebuoy. AXE. Henry Reed HR Consulting. Deidre Hayes Conveyancing. ByFig Fashion Designs. Star Express Cleaning. Education Perfect. Spare Harvest. Caroline Jean-Baptiste. Why X How Consulting. D&M Consulting. Early Bird Cafe Charity. Ikecho Pearls. Kayrouz Bridal.
