education perfect teaching support
CAMPAIGN BRAND STRATEGY | DESIGN | COPY | CRM EMAILS
Education Perfect wanted to grow its online teacher and student aid support programs.
To drive new business leads for Education Perfect’s teacher and student digital teaching aids, we disrupted teachers by hitting their nerves with annoying every day mistakes that students make.
How did we do it? A teacher’s training requires them to always teach what’s correct. Whenever they see an error, they react automatically to correct the mistake. It’s in their DNA to do it.
Our idea communicated a series of incorrect subject matter headlines to catch the eyes of teachers. We then highlighted the fact that Education Perfect can support them and their students to improve their NAPLAN performance. We designed a new brand story design style which focussed simple messaging, bold colours and icons.
After the NAPLAN promotion, we rolled the campaign out to teacher conferences/events and to current teachers using the education support tools to boost engagement rates of the subject tools.