Sound Garage is one of Brisbane’s leading car audio sound specialists and were looking for serious business growth. After running a strategic planning workshop with them, we recommended they up-change the retail segment narrative to be more than selling products. The new brand strategy of ‘Kit out your vehicle with the magic of where science meets passion’ is driven by strengths of the Sound Garage team and the insights that customers’ cars mean a lot to them, whether it’s for work, play or their hobby, they want to the next level of sound product and service.