Star Express Cleaning is a Brisbane based company that was chasing ambitious new business growth. One of the key issues was that its owner had “fallen out of love with her business”. Fred&Co ran a ‘deep dive’ strategy workshop to set a bold new plan in place. We created a brand platform of ‘a cleaner like no other’ and designed a new brand identity, website and lead gen campaign that looked like no other cleaning company. Not only did we smash the client’s goals, the new brand made our client fall back in love with her business.