BuzBiz in Swan Hill were expanding their business to run a series of Australia-wide tours targeting the 55+ traveller. After creating the new brand and e-com website, Fred&Co kicked off a lead gen campaign to build awareness of the new Wanderlust Australia coach tours. The campaign aimed to engage the segmented audience with our ‘Explore like a local’ brand story and offer deals to drive bookings. We ran an integrated digital campaign of emails, SEM, social ads, social postings and a competition to build the prospect database for a nurturing program which started with destination blog content and then continued with news and offers.