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why x how business consulting

BRAND POSITIONING | DESIGN | COPY | WEBSITE | MARKETING COLLATORAL

The challenge

Amanda Diaz was launching her new consulting business. Her brief to us was ‘I don’t want to look like all the other consultants or business coaches’. We said, ‘No problem – we’ll do that.’

Creative solution

Fred&co looked at Amanda’s own personality for inspiration. We created a brand look that reflected her own style of honesty, small business empathy and cliché-busting approach to small business consulting.

The brand positioning tagline of ‘Why X How = Unstoppable Business’ inspired business owners to get their ‘Why’ back to have a better and more successful business.

Big typography and a bold colour palette allows the Why X How brand to look and sound different to ensure it’s memorable. We worked with Amanda to bring to life her ‘Why X How small business stories’ to life with bespoke icons and imagery.

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A new bold brand design reflected Amanda’s personality and broke free from the cliche business consulting looks.

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Business cards were used to continue telling the brand story of how WHYxHOW helps solve business challenges to create an unstoppable business.

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Fred&Co worked with Amanda to create a series of business pain point nightmares. Each one is based on real insights that small businesses experience in losing their ‘Why’.

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Because not all businesses suffer the same challenges, we created a series of postcards which tell the business nightmare stories and offers the solutions to get a business owner’s ‘Why’ back. 

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The bold brand design has set the WHYxHOW’ consulting business well apart from competing consultants. Its content plays a key role in building empathy and rapport with the audience as well as boosting SEO.

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Display banners also convey the brand story by reminding the audience of their nightmares of losing their ‘Why’.