why x how business consulting
BRAND POSITIONING | DESIGN | COPY | WEBSITE | MARKETING COLLATORAL
Amanda Diaz was launching her new consulting business. Her brief to us was ‘I don’t want to look like all the other consultants or business coaches’. We said, ‘No problem – we’ll do that.’
Fred&co looked at Amanda’s own personality for inspiration. We created a brand look that reflected her own style of honesty, small business empathy and cliché-busting approach to small business consulting.
The brand positioning tagline of ‘Why X How = Unstoppable Business’ inspired business owners to get their ‘Why’ back to have a better and more successful business.
Big typography and a bold colour palette allows the Why X How brand to look and sound different to ensure it’s memorable. We worked with Amanda to bring to life her ‘Why X How small business stories’ to life with bespoke icons and imagery.